Advertising is global but it is a local. The way a product or service is promoted is defined by the laws, regulations, and cultural norms in a country.
All over the world, I have noticed that many of us believe that advertising is everywhere and is trying to get us to buy products. The truth is that advertising can also be used to promote important social issues. Here are five campaigns that are excellent campaigns that bring awareness to issues in an incredible way.
1. Your Skin Color Shouldn’t Dictate Your Future
by: Publicis Conseil, Paris France
by: Fabrica, Italy
3. Bangalore Traffic Police: Don’t Talk While Driving
by: Mudra Group, India
4. See how easy feeding the hungry can be?
by: Lascaris, Johannesberg, South Africa
5. For The Homeless, Every Day Is A Struggle
by: Clemenger BBDO, Melbourne Australia